We believe that collaboration between brands and consumers is, in the long run, the key to building a promising future. It is in this line of thought that White Stamp came up with the SELL 1 BUY 1 program - an initiative that benefits from the circular economy to improve consumers' shopping experience, making the resale model convenient and accessible in the brands they identify with.
The proposal is simple: to connect the first with the second-hand market through a circular consumption model. Customers can sell their used fashion items to finance new purchases at partner brands. The items sent to White Stamp are reintroduced in the market as second-hand goods, promoting their reuse.
The objective is clear: to reduce the volume of items standing in our wardrobes, with value and in good condition, increasing their life cycle. Thus, not only we capture value, but we also contribute to the reduction of textile waste and, consequently, the pressure on our Planet's resources.